Smirnoff partners with SideBarre for virtual workout classes
Vodka, flavored malt beverage brand donates $50K to Black Girl Ventures
As part of the brand's ongoing commitment to the Black community, Smirnoff is partnering with Washington, D.C.-based fitness studio, Black women-owned small business SideBarre to give adults (21 and older) across the United States the opportunity to attend a series of complimentary, inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.
In honor of the SideBarre partnership and stemming from the brand's $500,000 commitment to the Black Community, Smirnoff will pledge $50,000 from those dollars to Black Girl Ventures – a charitable organization whose goal is to provide access to community and capital targeting Black and Brown women-identifying business founders.