Model allows brands, retailers to better understand shoppers’ interests, tailor advertising
Chicago-based IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Label Insight, an industry leader in powering product attribute-driven growth across the consumer packaged goods (CPG) ecosystem, announced an expansion of their relationship.
The companies’ enhanced partnership provides CPG marketers with stronger tools to design marketing campaigns that drive brand growth based on consumer demand for more than 500 product-level attributes, such as “gluten free” and “sustainably sourced,” that span characteristics such as clean label, allergens, sustainability, FDA nutrient claims, health benefits and more.