As scientist learn more about the novel coronavirus SARS-CoV-2, which causes COVID-19 infection, Americans are doing what they can to prevent infection. According to a study conducted by St. Louis-based MarketPlace, a brand strategy firm that administered the survey, the pandemic also is prompting U.S. supplement consumers to adjust their diets and supplementation to boost immunity.
“COVID-19 has shifted the supplement market,” said Tracy Landau, president of MarketPlace, in a statement. “Health and wellness brands that are agile and can pivot to meet evolving consumer needs will emerge from this season the strongest.”