Alliance will expand Yuengling beers further west for first time in its history
D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.
The joint venture between Yuengling and Molson Coors will oversee any new market expansion beyond the 191-year-old brewer's existing 22 state footprint plus any future New England expansion. The partnership is expected to launch in the second half of 2021 and will be governed by a board of directors, consisting evenly of Yuengling and Molson Coors family members and executives. Importantly, D.G. Yuengling & Son Inc. remains a family-owned business and the existing company will operate separately from the joint venture with Molson Coors.