Relaunch paired with media partnerships across various platforms
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
"As the leader in the rum category with more than 158 years in the business, BACARDÍ is ready to re-stake its claim in the spiced rum segment," said Lisa Pfenning, vice president for BACARDÍ for North America, in a statement. "Consumers consistently turn to BACARDÍ for the latest in rum trends, and the spiced segment is no different. We've watched this category closely in recent years and see it as a massive opportunity for the brand, so we're very excited for consumers to trade up the competition for BACARDÍ Spiced."