In the 1982 Alabama classic “Gonna Have a Party,” the band invites folks to rock out while having “a good-time jamboree,” urging listeners to “come on along with me.” At its core, La Fête du Rosé, the first entirely black-owned rosé wine brand emanating from St. Tropez, France, wants to be an inclusive brand for all — African Americans, Latinos, Caucasians, etc., as it celebrates diversity and invites everyone to join the party.
On the market since last summer, La Fête du Rosé, which literally means “The Rosé Party,” has set out to be the go-to rosé wine that speaks to multicultural consumers with a zest for travel, food, wine and life — the same attributes that speak to the heart and soul of La Fetê Founder and Chief Executive Officer (CEO) Donae Burston.