Wine Ambassadors’ Fine Wine Club empowers consumers
Ambassador membership allows consumers to embark on ‘side hustle’
Napa, Calif.-based Wine Ambassadors launched its Fine Wine Club, a multi-level marketing program whereby women and men who love their vino can get paid to share fine wines from the Napa and Sonoma regions of California. The venture is the brainchild of a group of Napa Valley entrepreneurs that includes winemakers, a vineyard owner, a cheesemaker and marketers. Their experts choose wines from respected winemakers, leveraging relationships built over their combined 30 years of industry and business experience, they say.
The Fine Wine Club allows clients to choose whether to be Customers or Ambassadors. Customers pay a monthly fee to have curated hand-selected wines delivered to their door each month. When they refer three friends, they get their wine at no charge. A video accompanies each delivery, which features the winemaker describing the story behind each wine.