In 1992, MTV introduced audiences to “what happens when people stop being nice and start getting real” when it debuted “The Real World.” In the food and beverage markets, clean-label trends are showing what happens when ingredients “get real.”
“Clean label has evolved in the past few years — consumers are more aware of and even expect clean label claims such as ‘made with real ingredients’ and ‘no additives or preservatives,’” says Amanda Wolff, marketing manager for Beloit, Wis.-based Kerry.