Gehricke Wines launches first direct-to-consumer program
3 varietals available for purchase online
Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.
Gehricke, which is known for its tier of appellation-driven wines sold through wholesale channels, is owned by fourth-generation vintner Sebastiani and is the flagship wine label in his Sonoma, Calif.-based 3 Badge Beverage Corp. portfolio.