Created as a comic strip superhero in 1938, Superman was "faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings at a single bound.” With the beverage industry increasingly focusing on health and wellness, “super ingredients” originating from all-natural, label-friendly and sustainable plants are proliferating “faster than a speeding bullet.”

In fact, business is booming in the $5 billion U.S. plant-based industry as grocery store sales of plant-based foods that directly replace animal products have grown 29 percent in the past two years, while total U.S. retail dollar sales significantly lagged behind at 4 percent, according to a March 3 statement from Chicago-based SPINS.