At different stages of life, people’s lifestyles, activities and health needs shift. As a result, the trends and products people gravitate toward also shift. Koia, though, offers healthy beverages that resonate with consumers who have a variety of lifestyle and dietary needs. In fact, Chris Hunter, chief executive officer and co-founder of Los Angeles-based Koia Inc., chose to invest in the product because it resonated not only with the marketplace, but also with his personal lifestyle.
At age 25, Hunter became the co-founder of a popular caffeinated alcohol beverage brand. That product resonated with him and his age cohort at the time. After Hunter married his wife and they welcomed their first child, his lifestyle shifted. Following suit, he shifted his career interests to craft beer. Then, after his wife became a nutritionist and the couple welcomed their second son, who is dairy intolerant, Hunter’s personal and professional focuses shifted toward nutritious, dairy-free products.