In 2010, Lebron James surprised NBA fans when the power forward signed with the Miami Heat, teaming up with Dwayne Wade and Chris Bosh. The impact of three all-stars coming together to sign with the same team has changed the way players have approached NBA free agency since this headline-grabbing event.
Perhaps not grabbing the same type of media attention as “the decision,” beverage innovators are utilizing their research and development (R&D) skills to create products that also can make a lasting impact on the beverage market. The editors of Beverage Industry selected five innovators that it saw taking a step to push the boundaries of what today’s beverages can deliver to consumers. Through interviews, these innovators are showing the readers of Beverage Industry the many layers that go into new product development.