Dogfish Head Craft Brewery’s Punkin Ale is back with a new look by Off-Centered Art Series artist Michael Hacker. Since its 1995 commercial debut, the recipe for Punkin Ale has remained the same, but the beer’s artwork has seen many variations. This year’s label lends a nod to Dogfish Head’s longtime love of music, especially punk rock music, the company says. Hacker’s design features a melodic trio of cartoon pumpkin characters “rockin’ it out” on stage in front of a live audience. The band includes a singer, a guitarist and a drummer, all of which are fully engrossed in their hard-hitting tunes. The small details in Hacker’s work — like pumpkin people throwing up the “rock on” sign and crowd surfing through a sea of fans — amplify the scene’s allure, drawing beer drinkers deeper into the imaginary concert until sounds of shrill guitar runs and booming bass drums become audible, the company says. “As a beer geek with a music problem, I couldn’t be more excited about this year’s Punkin Ale packaging,” said Sam Calagione, founder of Dogfish Head, in a statement. “It captures the essence and energy of a punk rock concert in an interesting and lighthearted way. Makes me want to grab a bottle of Punkin and take my turn up on the stage.” Punkin Ale is available on shelves now in six-packs of 12-ounce bottles.
Artist Michael Hacker designs Dogfish Head’s Punkin Ale label
Craft beer’s label lends a nod to Dogfish Head’s longtime love of music
October 8, 2019