NFL sponsorships always have been a big part of football with branded gear, promotions and fan-favorite Super Bowl commercials. With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.
The NFL’s attendance was reportedly 3 percent lower in the 2017-18 season than it was in 2016 and the league’s media partners collectively saw an almost 20 percent ratings drop over the previous two seasons, according to an article written by David Broughton, citing the 12th annual Sponsor Loyalty study fielded by the SportsBusiness Journal by TurnKey Sports & Entertainment.