No, it’s not a music festival, the neighborhood “bad kids” or an underground party; its 2018 and all the hype around the cannabis industry is here to stay. Experts agree that the beverage market is ripe for innovation, and the latest trend is, in fact, the cannabis-infused beverage trend. As Faith Popcorn, founder and chief executive officer (CEO) of New York-based Faith Popcorn’s BrainReserve puts it, “Smoking is on the way out and sipping is on the way in.”
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.