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Predicting the next functional ingredients in 2019 through social media. - Beverage Industry

Predicting the next functional ingredients in 2019

Social data offers insights to beverage formulators
Black Swan Data
January 18, 2019
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Social media is supercharging conversation and the spread of consumer trends. Shifts in consumer attitude, which typically have evolved over years now can grow and spread within a matter of months. But how as a marketer or innovator can you stave off the competition and stay ahead?
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Bimble Beverages

Bimble announces national release for sparkling CBD drink

Beverage designed as natural stress-relief alternative
January 16, 2019
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New York-based Bimble Beverages announced the national release of its brand new sparkling drink: Bimble. The beverage features 25 mg of hemp-derived, full-spectrum CBD, which is more than double the CBD content of many CBD beverages on the market, the company claims.


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Sober Up

Former Red Bull UK CEO launches new drink line

Brand promotes liver health, assists hangovers
October 9, 2018
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Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.


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Beverage News

Joy Organics releases CBD Energy Mix

Beverage designed to enhance workouts
September 4, 2018
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Fort Collins, Colo.-based Joy Organics announced the release of its new zero-tetrahydrocannabinol (THC), cannabidiol (CBD) energy drink mix. The CBD Energy + Focus Energy Drink and Recovery Mix is designed to enhance anyone’s workout plan and provide improved workout recovery, the company says. The CBD Energy + Focus Drink contains 75 mg of caffeine, which helps improve focus and mental clarity, it adds.

 


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