The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice. The website is the primary element of the new Sip Smarter educational campaign that will span social media, digital content, influencer engagement and scientific research.
The goal of the Sip Smarter website is to provide a centralized, trusted source of information for consumers, health professionals, policy makers and journalists to address misinformation surrounding juice including rising confusion about natural and added sugars, the association says.