This football season, the Pepsi brand, including Pepsi, Diet Pepsi and Pepsi Zero Sugar, is bringing fans closer to the game with its new 360-degree program and Pepsi Tailgate Tour. Throughout the season, Pepsi will stop at stadiums across the country to host free stadium tailgate parties, with stops at key college and NFL matchups, the company says. The tour also includes mainstage performances by country-duo LOCASH, a full gaming area with activities like cornhole, ladder ball and giant Jenga, as well as opportunities for fans to win Pepsi gear, game tickets and more, it adds. “We love football and Pepsi is all about enhancing the overall fan experience,” said Todd Kaplan, vice president of marketing at Pepsi, in a statement. “We want to be there for all the best moments that happen throughout the season, whether it’s on your couch, at a tailgate or inside the stadium.”
Spotify launched its first branded original podcast series, Ebb & Flow, in partnership with New Amsterdam Vodka. This also is New Amsterdam’s first foray into the world of podcasts as part of its Pour Your Soul Out campaign, the company says. The podcast is hosted by international music influencer, DJ, curator and New Amsterdam Vodka ambassador Jasmine Solano. Solano interviewed artists such as GASHI, Bryce Vine, Saweetie, J.I.D. and Skizzy Mars, who have all shared their stories of grit and grind, and their history in the music industry, the company says. All five episodes now are available on Spotify.