Fashionistas will often say that a simple black dress will never go out of style. In the food and beverage industries, the same can be said for certain flavors. As a staple in product development, vanilla has shown that no matter what the latest fad is, you can’t beat the classics. In Beverage Industry’s New Product Development Outlook 2017 study in the January 2018 issue, respondents selected vanilla as a top-selling flavor of 2017 with 23 percent naming it as such. Additionally, respondents expected vanilla to maintain its appeal into 2018 as 22 percent named vanilla as an anticipated top-selling flavor.
Ingredient suppliers also note how classic flavors still remain valuable to beverage manufacturers despite vanguard trends that might suggest otherwise.