Seattle-based Precept Wine announced the acquisition of Sonoma County, Calif.-based Truett-Hurst’s wholesale business unit and its assets.
Truett-Hurst Inc. is a wine sales, marketing and production company. Its portfolio includes national and exclusive brands created for retailers, including Albertsons, The Kroger Co., Trader Joes, Total Wine & More and several others. The acquisition gives Precept a foothold in the California wine market and bolsters its Grape & Grain exclusive label business, the fastest growing portion of its portfolio, accounting for 35 percent of the company’s annual sales. Combined Precept and Truett-Hurst will produce more than 1 million cases annually of exclusive label wine. Truett-Hurst will retain its Dry Creek Estate and direct-to-consumer brands Truett Hurst and VML.