The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have become popular with health-conscious consumers. In fact, a 371 percent increase has been reported in the number of new food and beverage products launched with the term “superfood” between 2012 and 2017, according to the Netherlands-based Innova Market Insights. In 2017 alone, the rise was 17 percent, it adds.
“Superfruits are nutrient-rich fruits considered to be especially beneficial for health and well-being thanks to their high content of antioxidants, vitamins and minerals. They can be included in foods and beverages as well as in mixes and health supplements,” explains Julie Impérato, marketing manager at Nexira Inc., Somerville, N.J. “Their native pigment and typical taste can be useful to add a natural color and flavorful taste.”