Home » Beverage brands innovate packaging designs, labels
Perrier Sparkling Mineral Water launched a new limited-edition collection: PERRIERxWILD. The limited-edition glass bottles were designed by New York-based artist Juan Travieso and are being introduced into the United States as part of a hyper-local campaign focused on Bushwick, N.Y., the company says. PERRIERxWILD marks the next chapter in a long history of the brand collaborating with some of the world’s most distinguished contemporary artists, it adds. The collection includes three designs featuring Travieso’s signature animal characters, as well as glow-in-the-dark designs. To coincide with the release of the bottles, Perrier launched a collection of lifestyle products including bikes, backpacks, sweatshirts and notebooks, featuring the limited-edition PERRIERxWILD designs, the company says. In celebration with the product’s exclusive ties to Bushwick, the glass bottles made its debut in June as part of the 7th annual Bushwick Collective Block Party, it adds. Available in 330-ml bottles, the collection is available in select locations in Brooklyn, N.Y., throughout the summer.
Stoli Vodka announced the launch of its Stoli Harvey Milk limited-edition bottle. Designed to celebrate the life and legacy of Harvey Milk, the limited-edition bottle continues the brand’s long history of supporting the LGBTQ community, the company says. The bottle commemorates the 40th anniversary of Milk taking office in 1978 as the first openly gay elected official in California, it adds. The bottle’s label was inspired by a mural painted by Paraguayan artist Oz Montania, which will help raise money for the Harvey Milk Foundation’s mission that promotes equality around the world, the company says. The limited-edition bottle is part of Stoli’s “Raising the Bar” program, a platform dedicated to the LGBTQ equality movement. The program celebrates individuals and organizations central to advancing diversity and originality within the LGBTQ community, it says. This reinforces Stoli’s recently launched global campaign, Loud & Clear, which was created to encourage people to find what drives them and celebrate their bold and authentic selves, the company adds.
In the June 2020 issue of Beverage Industry the publication highlights how the pandemic has fast-tracked the digital alcohol delivery market. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations and much more.