Moët Hennessy USA announced the expansion of its digital offerings with Bottles and Bubbles, a new skill available on Amazon’s Alexa that gives consumers the opportunity to learn about Champagne and create their own experiences at home. The new Amazon Alexa skill leverages voice technology to help everyday consumers become Champagne connoisseurs, the company says. Through its tips and educational lessons, which includes recommended Champagne pairings and moments to celebrate, and how to pronounce Moët Hennessy USA Champagnes, Bottles and Bubbles is designed to create the ideal Champagne experience, it adds. By enabling the skill and saying “Alexa, open Bottles and Bubbles,” consumers can engage with six areas of conversational and educational content.
Demand for alcohol beverages remains steady, according to data from The BlueCart 2017 Hospitality Report, which culls data from a user community of more than 37,000 restaurants, bars and suppliers in 12 countries. For the third quarter of 2017, the Top 7 alcohol brands accounted for 4.15 percent of sales. A breakdown of those brands has Stella Artois at No. 1 with 44 percent of the sales among BlueCart’s client base, followed by Tito’s Handmade Vodka with 27 percent and Hennessy with 14 percent. Rounding out the Top 7 were Jameson Whiskey (10 percent) and Bud Light (3 percent), while Miller Light and Angry Orchard Hard Cider each captured 1 percent, respectively.