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Beverage News

2017 NACS Show sees attendance increase to mark 25th year

Association highlights new brand identity

Argo Tea Cold Brew - Beverage Industry
(Image courtesy of Argo Tea)
December 15, 2017
Coka Cola California Rasberry - Beverage Industry

(Images courtesy of The Coca-Cola Co.)

Atlanta-based The Coca-Cola Co. offered innovations to help convenience store operators digitize the path-to-purchase and drive more in-store traffic. The company also showcased new foodservice equipment and announced that more than 60 products will launch in 2018 under its umbrella of brands. The following are new product launches expected for next year: Coca-Cola Georgia Peach and California Raspberry; Fanta Green Apple; Dunkin’ Donuts Cookies & Cream RTD Iced Coffee; McDonald’s McCafé Frappe RTD Coffees available in Caramel, Mocha and Vanilla flavors; Fuze Antioxidant & Vitamin Infused; Gold Peak Unsweetened Raspberry, Unsweetened Lemon and Slightly Sweet Lemon Teas; Honest Tea Unsweet Mint Green Tea; Powerade Blue Raspberry Cherry; vitaminwater active, which will be offered in three flavors, Move It (Strawberry Black Cherry), Werk It (Orange Mango) and Pump It (Lemon Lime); Zico Jalapeño Mango; and Minute Maid Peach Mango. It also announced new 10-ounce PET packaging for Honest Organic Juice Drinks. In its own booth, Topo Chico highlighted its imported sparkling mineral water as well as its Twist of Grapefruit flavored sparkling mineral water.

Chicago-based Coco5 promoted its lineup of all-natural coconut waters.

Victor, N.Y.-based Constellation Brands Inc. highlighted numerous noteworthy items. Among them, the company announced the national expansion of Corona Premier in spring 2018. Also planned for next year is the market expansion of Victoria in 32-ounce cans. It also plans to release Modelo Negra in cans on the West Coast. Additionally, Pacifico will receive national media promotion, while Ballast Point will release Fathom IPA.

Evian, a brand of Paris-based Danone Group, promoted its partnership with Marvel for the Spider-Man kid’s bottle. The company plans to develop more Marvel-inspired packaging in 2018.

Diageo Beer Co., a business unit of Norwalk, Conn.-based Diageo North America, showcased new cans for its Smirnoff Ice Smash lineup and its newest flavors: Strawberry+Lemon and Cherry+Lime. A Peach+Mango flavor is planned to launch in 2018.

Dream Products LLC, Hollywood, Fla., showcased the second product in its Dream Water portfolio: Dream Water + Beauty. The zero-calorie, 2.5-ounce shot blends Dream Water’s SleepStat Natural Blend with its new Beauty Blend of hyaluronic acid, choline bitartrate, bamboo silica extract, vitamin C, biotin and Juvecol, a proprietary salmon nose cartilage extract, the company says.

Plano, Texas-based Dr Pepper Snapple Group (DPS) promoted its core brands as well as recently acquired and partnership brands. Bai Brands showcased Bai Antioxidant Water, Bai Bubbles, Bai Antioxidant Supertea, Bai Antioxidant Infusions and Bai Antioxidant Cocofusions at its own booth. At the DPS booth, BodyArmor promoted its new 20-calorie Lyte flavors Cherry Berry and Peach Mango as well as Pineapple Coconut in the full-calorie lineup. At the BodyArmor booth, the company welcomed celebrity investor Kobe Bryant. DPS also highlighted its partner brand Core as well as the Core Organic line. Other brands on display at the DPS booth were Fiji water, High Brew coffee, Hydrive energy water and Vita Coco.

Forto Hershey Chocolate Coffee - Beverage Industry

(Image courtesy of Dyla LLC)

ForTo Coffee, a brand of Dyla LLC, Jersey City, N.J., launched Hershey’s Chocolate and Pure Black varieties as part of its Coffee Energy Shots line.

Essentia Water, Bothell, Wash., promoted its alkaline water. The company also recently updated its packaging.

Florida Caribbean Distillers, Auburndale, Fla., highlighted its Capriccio Bubbly Sangria.

Rochester, N.Y.-based Geloso Beverage Group LLC showcased its newest products: Paloma and Cuba Libre Clubtails Cocktails in a Can. It also highlighted its new 24-ounce cans for the Clubtails line and its Johny Bootlegger portfolio.

Atlanta-based good2grow announced that new packaging will be available in early 2018 for its Fortified Water line.

Harmless Harvest, San Francisco, featured its self-titled USDA-certified organic coconut water, which also is Fair for Life – Fair Trade certified, the company says. Distributed nationwide, the coconut water is packaged in 8.75-, 10- and 32-ounce bottles.

Stamford, Conn.-based Harvest Hill Beverage Co. promoted the addition of SunnyD to its portfolio.

Steaz, a brand of Dolyestown, Pa.-based The Healthy Beverage Co., introduced zero-calorie energy drinks, which will join the Steaz Energy lineup in 2018. The new flavors will include Zero Berry, Zero Super Fruit and Zero Pear Pomegranate. It also highlighted its Steaz Cactus Water line.

Heineken USA, White Plains, N.Y., featured its core brands: Heineken, Heineken Light, Dos Equis and Tecate. It also highlighted one of the newest additions to its portfolio: Amstel Xlight.

San Leandro, Calif.-based Hemp20 highlighted its portfolio of all-natural, 100 percent USDA organic, herbal and vitamin-rich functional beverages available in Watermelon Strawberry, Pineapple Coconut, Raspberry Lime, Grape, Strawberry, Passion Fruit, Tropical Sunrise, Ginger Lemonade, Cherry Lime and Mango Lemonade flavors. The beverages are vegan, gluten free and do not contain tetrahydrocannabinol (THC) or cannabidiol (CBD), the chemical compounds found in cannabis, the company says.

San Francisco-based Hint LLC highlighted the Hint Kick Black Raspberry flavor within its portfolio of fruit-infused, caffeinated bottled waters.

Hoist, Cincinnati, featured its portfolio of hydration drinks, which are offered in five flavors: Dragonfruit, Strawberry Lemonade, Orange, Lemon Lime and Watermelon, the newest addition.

Muscle Milk, a brand of Minneapolis-based Hormel Foods, highlighted its Evolve protein shakes as well as its reformulated Muscle Milk Smoothie, which contains 10 grams of sugar in each 16-ounce bottle.

Ontario, Calif.-based The Icee Co. celebrated its 50th anniversary this year and showcased the milestone at its booth. The company featured its vast selection of frozen beverages and equipment. It also highlighted its newest frozen offering: Twisted Chill. The option contains a base flavor of White Cherry, Lemonade, Coffee, Sweet Tea or Pumpkin Spice and six to seven flavor shots, which the consumer can mix into the base flavor.

Ionic Sportwater LLC, Stamford, Conn., showcased its self-titled electrolyte water, which features a blend of 330 mg of electrolytes in each 1-liter bottle and 200 mg of electrolytes in each 20-ounce bottle, the company says.

Vista, Calif.-based Javo Fine Coffee & Beverage highlighted its range of hot, frozen and iced coffees as well as its nitrogen-infused and cold-brew coffees. At its booth, it offered samples of a Guatemalan nitro iced coffee, a 100 percent Peruvian, Fair-Trade and organic cold-brew coffee as well as a pumpkin caramel latte.

Jones Soda Co., Seattle, reinforced its lineup of craft sodas packaged in 12-ounce glass bottles and highlighted its lineup of fountain flavors. The company also showcased Lemoncocco, which is flavored with lemon and coconut with an Italian inspiration.

Life Support Recovery Shot, Columbus, Ohio, promoted its classic formula and its formula with caffeine. The dietary supplement is formulated to relieve and prevent hangovers.

5-Hour Energy, a brand of Living Essentials LLC, Farmington Hills, Mich., launched Cool Mint Lemonade in the Extra Strength line of its dietary supplement shots.

Chicago-based Mike’s Hard Lemonade Co. announced that it will be releasing 19.2-ounce packaging for its White Claw hard seltzers in February 2018.

MillerCoors, Chicago, offered samples of its Henry’s Hard Sparkling Lemon Lime, Henry’s Hard Orange Soda and Redd’s Wicked Apple Ale.

Austin, Texas-based MoonShine Sweet Tea promoted the updated packaging for its line of RTD iced teas. The new packaging calls out the fact that the brand’s teas are fresh brewed from tea leaves.

Corona, Calif.-based Monster Beverage Corp. highlighted its range of energy offerings, including Mutant Super Soda, NOS Energy Drink, Full Throttle, Java Monster, Monster Rehab as well as Juice Monster.

KEYWORDS: convenience stores National Association of Convenience Stores (NACS) tradeshows

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