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Beverage News

2017 NACS Show sees attendance increase to mark 25th year

Association highlights new brand identity

Argo Tea Cold Brew - Beverage Industry
(Image courtesy of Argo Tea)
December 15, 2017

Niagara Bottling, Ontario, Calif., showcased its still and sparkling bottled water varieties. Currently, the sparkling line only is available in Texas.

Stamford, Conn.-based Nestlé Waters North America announced that regional sparkling waters now are available in aluminum cans. It also released a new 20-ounce bottle design.

Novamex, San Diego, highlighted its portfolio of authentic Mexican beverages, including Jarritos, Mineragua and Sidral Mundet. It also showcased a new label design for its Sangría Señorial sparkling non-alcohol sangria drink.

Seagram’s, a brand of Rochester, N.Y.-based North American Breweries, showcased its newest product offering: Seagram’s Escapes Spiked, an 8 percent alcohol-by-volume version of Seagram’s Escapes. The line extension is packaged in 23.5-ounce cans and is offered in three flavors: Calypso Colada, Jamaican Me Happy and Strawberry Daiquiri.

Pabst, Los Angeles, promoted Not Your Father’s Mountain Ale, a variety from Small Town Brewery; Brass Bull; and Pabst APA, which was developed at its Milwaukee facility. It also announced that Not Your Father’s Mountain Ale and Not Your Mother’s Iced Tea will be available in 24-ounce cans. In the spring, Not Your Father’s will release Fruit Punch and Tonic Lime varieties.

PepsiCo Inc., Purchase, N.Y., offered samples of a variety of snacks and beverages from its portfolio. It announced the upcoming launch of Mountain Dew Ice, a clear version of the lemon-lime soft drink. Also slated for future launch is MTN Dew Kickstart Original Dew Flavor. Other products on hand at the booth were KeVita Master Brew Kombucha, Naked Pressed Juice, Tropicana Essentials Probiotics, Lipton Iced Tea Berry, Propel, Gatorade Flow in Pineapple Mango and Tidal Punch, Starbucks Cold Brew, Starbucks Frappuccino with almond milk, Starbucks Double Shot Smoothie Vanilla Honey Banana, Starbucks Molten Chocolate Iced Latte and Amp Organic Energy Drink.

OWYN RTD Protein Shakes - Beverage Industry

(Images courtesy of Only What You Need Inc.)

Fairfield, N.J.-based Only What You Need Inc. launched OWYN RTD Protein Shakes at the show. The lineup features 20 grams of plant-based protein, 5 grams of fiber, 4 grams of sugar and 180 to 190 calories in each 12-ounce bottle. The protein shakes are offered in three flavors: Dark Chocolate, Smooth Vanilla and Cold Brew Coffee.

Oral I.V., Campbell, Calif., featured its reformulated, self-titled hydration shot, which became available earlier this year. The 2-ounce daily hydration shot boasts the ability to battle dehydration, support recovery, aid in optimal health and fight fatigue through a blend of electrolytes and other trace minerals with purified water, the company says.

Polar Beverages, Worcester, Mass., showcased its portfolio of seltzers, mixers, sparkling dry and soft drinks.

Powerful, Miami, featured its line of high-protein RTD, shelf-stable drinks, which feature a Greek yogurt base. Each 12-ounce bottle contains 20 grams of protein and is naturally sweetened, gluten free and kosher. Powerful is offered in four flavors: Vanilla Maple, Chocolate, Mocha Double Espresso and Coconut. The company also reinforced its on-the-go pouch smoothies for healthy snacking or meal replacement. The on-the-go smoothies are available in Coffee, Strawberry Banana and Mixed Berry flavors.

Chicago-based Protein2O Inc. announced its intentions to move into the convenience channel. The brand also introduced a new line extension featuring 10 grams of protein, which will be available in Peach Mango and Dragon Fruit Blackberry flavors.

Red Bull USA, Santa Monica, Calif., announced the flavor profile for its 2018 Summer Edition. Coconut Twist will be a limited-time offering, available from April 30 to Labor Day.

Birmingham, Ala.-based Red Diamond Coffee & Tea highlighted its total beverage solutions. It offered three varieties of refrigerated sweetened and unsweetened RTD teas along with a frozen peach black tea and a citrus green tea. On the coffee side, it showcased its lineup of cold-brew coffees, a high-altitude line, and specialty and single-sourced 100 percent Arabica coffee.

Hawthorne, Calif.-based +Red Elixir LLC promoted the expansion of its functional beverage lineup with the addition of new flavors. Blood Orange and Dragon Fruit flavors now are offered in all three +Red Elixir varities: +Red Power Elixir, +Red Rescue Elixir and +Red Power20 Elixir.

Roar Beverages, Huntington, N.Y., promoted its Roar Organic and Roar Kids lines.

S&D Coffee & Tea, Concord, N.C., highlighted its portfolio of fresh-brewed coffee and hot and iced teas, as well as its field-to-cup tea and coffee ingredients and extracts, which are available in a range of high-volume packaging options for the convenience store channel, including 17-ounce bottles, five-gallon pails and 275-gallon totes. Among the samples it offered was a Sparkling Guava Tea-Ni, a Peach Lemon iced tea, a Carribean Sunset iced tea and a Merry Berry iced tea.

Sierra Nevada, Chico, Calif., offered samples of its Tropical Torpedo IPA. It also announced that BFD will be introduced in a large format for convenience stores.

Newton, Mass.-based Spindrift showcased its lineup of single-serve sparkling waters containing real squeezed fruit, which are available in five flavors: Raspberry Lime, Grapefruit, Blackberry, Orange Mango and Strawberry.

Stout Brewing Co., Kings Mountain, N.C., showcased its portfolio of flavored malt beverages including Drink Like A Boss, Great America and Fire Flask.

True Drinks, Irvine, Calif., showcased its AquaBall line of sugar-free, naturally flavored children’s drinks, which feature Disney characters on the packaging.

Himalayan Sparkling ICE - Beverage Industry

(Images courtesy of Talking Rain Beverage Co.)

Preston, Wash.-based Talking Rain Beverage Co. introduced Sparkling Ice Ginger Lime, the first flavor in the Sparkling Ice lineup that does not feature a blend of two fruit flavors. The company also promoted its recent strategic alliance with Tata Global Beverages to launch Himalayan Natural Mineral Water in the Sparkling Ice distribution network.

New York-based Voss of Norway showcased its line of imported still and sparkling waters, including its newest varietal, Lime Mint, which launched in March.

VPX, Weston, Fla., highlighted the expansion of its Bang Energy brand and its newest flavors: Peach Mango, StarBlast, Piña Colada and Purple Guava Pear.

Concord, Mass.-based Welch’s/National Grape Cooperative Association showcased its 100% Natural Grape Juice in Concord and Niagara grape varieties, which now are offered in new packaging geared toward the convenience store channel. Additionally, it highlighted its new tropical lineup, including Mango Twist and Passion Fruit flavors, which are packaged in single-serve, 14-ounce bottles.

The Wine Group, Livermore, Calif., showcased its portfolio of wines, including Franzia boxed wine, flipflop wines canned wine and Cupcake Vineyards wines.

Wis-Pak Inc., Watertown, Wis., featured Bubbl’R, an antioxidant sparkling water with energy-boosting benefits, the company says. The product line features natural caffeine, vitamins A and B, zero sugar, and 5 calories in each 12-ounce slim can. Bubbl’R is available in five flavors: Blood Orange Mango Mingl’r, Cranberry Grapefruit Sparkl’r, Pomegranate Acai Refresh’r, Passion Fruit Wond’r and Twister Elix’r.

WTRMLN WTR - Beverage Industry

(Images courtesy of WTRMLN WTR)

New York-based WTRMLN WTR showcased its expanded lineup of cold-pressed watermelon juices, which now features six varieties: WTRMLN WTR, WTRMLN GNGR (Ginger), WTRMLN LME (Lime), WTRMLN CHRRY (Cherry), WTRMLN LMN (Lemon) and WTRMLN CYNN (Cayenne).

Denver-based White Wave Foods Co. introduced Horizon Organic Chocolate Lowfat Milk, which is set to launch in the second quarter of 2018. It also highlighted its single-serve Silk almond milks and Stok Cold Brew Coffee.

The 2018 NACS Show will take place Oct. 7-10 at the Las Vegas Convention Center in Las Vegas. BI

KEYWORDS: convenience stores National Association of Convenience Stores (NACS) tradeshows

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