Whether it’s Amazon’s acquisition of Whole Foods Market or Walmart’s acquisition of Jet.com, the growth and impact of grocery eCommerce has become ever more visible in the past few years. Although consumable eCommerce is growing, the market still is adjusting to find the most-effective model while also breaking down the barriers to entry that prevent some consumers from entering the market.
“Ecommerce continues to exert a strong presence in the retail food industry. Growth of eCommerce grocery increased approximately 25 percent between 2015 and 2016 and is expected to increase at an ever-increasing rate over the next several years,” says Jon Hauptman, senior director at Long Grove, Ill.-based Willard Bishop, an Inmar analytics company.