It’s no secret that consumers are demanding more from their food and beverages. More and more beverage-makers are answering this call by developing new products that blur category lines. Although these hybrid drinks are fulfilling the functional and refreshment needs of consumers, research from Mintel sheds light on what might be next for these emerging beverage options.

In the market research firm’s February report titled “Beverage Blurring – US 2017,” Mintel found that when consuming a hybrid drink, a beverage that combines two or more drink categories, the most sought-after product attribute is vitamins and minerals with 49 percent listing it. Another interesting trend from the report was that consumers are most interested in juice-based hybrid beverages with 47 percent naming this choice.