As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
Now in its fourth year, Beverage Industry’s Best Fleet Graphics competition was created to recognize distributors that have taken advantage of modern graphics technology to deliver unique marketing messages on their trucks, and hopefully, to inspire others to follow suit.