Trends come and go, a fact that many beverage manufacturers know all too well. Determining which trends will stick can be difficult — especially when it comes to trends within operations. Historically, ink jet coding technology has been the top solution in coding, however, the beverage industry increasingly is embracing laser technology, recognizing that the technology is more than a passing trend, experts say.
“Beverage companies are looking for more efficient ways to package and commercialize products. This includes a greater emphasis of laser technology on PET bottles and aluminum cans, as well as utilizing thermal transfer on flexible packaging (shrink films),” says Tara Abbott, marketing manager for North America at Gurnee, Ill.-based Domino Amjet. “… The past 15 years has seen a significant evolution of technology.”