When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.
Natural ingredients have become more sought-after when health-conscious consumers purchase food and beverages. For 67 percent of consumers worldwide, the clarity of ingredients and additives determines their choice of food and drinks, according to a July GNT Group study titled “What’s on the Label Matters: Looking at How Front of Pack and Ingredient Declarations Influence Purchasing Behavior.”