Moët Hennessy USA introduces educational website, Champagne Masters
Multi-media education tool helps uncork Champagne’s potential
Moët Hennessy USA, New York, announced the launch of www.champagnemasters.com, a mobile-ready education website that teaches wine lovers the finer points of Champagne by examining five of the most esteemed Champagne houses in the world, the company says. Taking a cue from how sommeliers are classically trained, the website is organized into three sections: Think like a Master, Taste like a Master and Serve like a Master, it adds.
Think like a Master features a Champagne overview, reading resources and conversations between top sommeliers and world-class cellar masters. Taste like a Master offers tips for learning the art and science of tasting with five legendary wines: Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug and Ruinart, the company says. The Serve like a Master section invites connoisseurs to select, open and pour Champagne like a professional with a comprehensive glossary of terms, food pairing ideas and a step-by-step guide to opening a bottle.
"We built champagnemasters.com to help wine lovers better understand, appreciate and enjoy Champagne,” said Jon Potter, chief marketing officer and executive vice president of brands at Moët Hennessy USA, in a statement. “We hope that the website's rich conversations and educational tools will help grow the category and inspire a new generation of consumers to dive deeper into this storied beverage,"
Champagnemasters.com will continue to evolve over time, becoming a tool for aspiring Champagne masters, the company says. It also will be supported by a national advertising campaign in print, digital and social media channels.