New York-based Vita Coco announced the departure of Jeff B. Popkin, the company’s president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.
“We want to thank Jeff Popkin for his contributions to the brand’s North American growth the past 3 and a half years, and we wish him well in his future endeavors,” said Vita Coco Co-founder and Chief Executive Officer Michael Kirban in a statement.