Chivas Regal launches Chivas Regal Extra
New Scotch whisky represents brand’s first new luxury blend since 2007
Chivas Regal, an import brand of New York-based Pernod Ricard USA, introduced Chivas Regal Extra, the brand’s first new global expression since 2007. Crafted to complement the brand’s collection of premium blended Scotch whiskies, Chivas Regal Extra is a rich-tasting whisky blended for consumers seeking more from their drinking experiences, the brand says.
Chivas Regal Master Blender Colin Scott, who has been blending whisky for 25 years, created this blended Scotch using some of the rarest malt whiskies from the Chivas inventory. These whiskies then matured in Oloroso sherry casks together with the rarest and finest Chivas malts. The result is a rich whisky with notes of pear, melons, vanilla, caramel, toffee, cinnamon, almonds, and a hint of ginger, the brand says.
“This is our first new global expression since 2007,” Scott said in a statement. “The mark of its quality lies in its rich and generous taste, which we’ve created by using some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavor and a whisky that showcases the character of this unique blend, taking it to a whole new level.”
In addition, Max Warner, global brand ambassador for Chivas Regal, developed a series of “Fortified Classics” cocktails using the flavors of other fortified spirits such as lillet, sherry and port to enhance Chivas Regal Extra even further. The line of cocktails takes inspiration from some classic cocktails, such as the “Rob Roy,” to complement nuances of nutty sweetness, spiciness and a deep rich amber color of Chivas Regal Extra, the brand says.
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