In the midst of the test launch of its new Pepsi HomeMade line in Florida markets, SodaStream USA, Mt. Laurel, N.J., reports that consumer responses for the trial products have thus far been positive.
“Our existing SodaStream users are excited about the new flavors we are bringing to them through our PepsiCo partnership,” says Scott Guthrie, general manager of the Americas for SodaStream. “We’ve received an overwhelming response from users requesting the flavors in their hometowns, so we are looking forward to the test results and deciding on next steps.”