As consumers purchase turkey, trimmings, desserts and beverages for their Thanksgiving meals, food and beverage retailers tend to see a bump in sales this time of year, according to Nielsen, New York.
In fact, Thanksgiving tends to be the biggest purchase occasion for whole turkeys, accounting for 77 percent of annual volume, and turkey pounds, accounting for 47 percent of annual volume and 28 percent of annual dollar sales, it reports. This time of year also tends to drive sales for fresh foods, including potatoes and onions; desserts like pumpkin and pecan pie; and beverages to pair with it all.