Sodastream repositions focus to emphasize health and wellness
Company aims to encourage consumers to drink more water
SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.
As part of its renewed corporate focus, the company commissioned insights consulting firm Northstar, New York, to conduct a survey to gauge consumers’ attitudes toward water. The survey found that although most Americans know water is essential for good health, 40 percent still choose other beverages to quench their thirst, with 14 percent choosing carbonated soft drinks, 11 percent opting for tea, and 10 percent selecting flavored water. However, survey respondents noted that they would drink more water if it tasted better (35 percent), had flavor (28 percent) or had bubbles (8 percent) as well as if they knew about the health benefits of drinking water (31 percent).