Lotus Elixirs North America launches botanical beverages
Brand chooses Rexam Sleek cans with tactile printing
Lotus Elixirs North America, Indian Wells, Calif., launched its new Lotus Botanical Elixirs in 12-ounce Sleek cans from Rexam.
Lotus Botanical Elixirs feature Lotus flowers in adaptogenic botanical formulations that are designed to balance the body and mind, the company says. The beverages, which are available in Raspberry Infused, Cranberry Infused and Wild Berry Infused flavors, are naturally sweetened and caffeinated and lightly carbonated and do not contain artificial ingredients.
Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a group of botanicals believed to help restore balance to the human system, strengthen the body’s response to stress, and enhance its ability to cope with anxiety and fight fatigue, according to the company. They are called adaptogens because of their ability to “adapt” their function according to the body’s specific needs to normalize inbalances, it adds.