New beer is first in new Guinness Discovery Series
London-based Diageo plc’s Irish beer brand Guinness announced plans to launch a Blonde American Lager this fall.
Brewed in Latrobe, Pa., Guinness Blonde American Lager marks the brand’s first beer to be brewed in America with Irish craftsmanship, according to Senior Brand Manager Jonathan Urch. The 5 percent alcohol by volume beer uses American hops and Guinness’ 125-year-old yeast to intertwine Guinness and American brewing traditions, the company says.
"From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness Blonde American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness," said Doug Campbell, Guinness brand director, in a statement.