After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals. However, announcers and fans aren’t the only ones screaming, “Golazo,” as the word has found another meaning, this time in the beverage industry.
Founded by soccer enthusiasts Alex Rosenast and Richard Tait in 2011, Seattle-based Golazo Inc. emerged from the co-founders’ desire to offer an alternative to the sports and energy drinks that were currently in the market. “We set off on a mission to build natural sports fuel that was going to be optimized for performance, [had] natural ingredients, and … most [importantly] had phenomenal flavor,” says Tait, co-founder and center midfielder for Golazo Inc.