To better convey its core brand essence, Murray Brand designed new packaging that better represents the culture and flavor profiles of its Brazil Gourmet juices. The brand combined whimsical illustrations with vibrant color palettes that often are associated with rainforest flora to highlight its origins. A hand-drawn style of typography and prominent fruit imagery were then staged on a white background to create a visual pop and allow for easy reading, the company says. Together, these features help boost brand awareness and also tell the story of the all-natural, tropical juice from Brazilian superfruits, it says.
Brazil Gourmet redesign highlights rainforest essence
January 15, 2014