Rainforest Beverages LLC will launch new flavors and packaging for its Rainforest brand of antioxidant soft drinks July 1. Rainforest drinks are 100 percent all natural and come in the following flavors: Natural Cola, Citrus and Tropifruit. Previously available in Natural Cola, Citrus and Tropifruit varieties are new to the line and also contain superfruits sourced from the rainforest. The new 12-ounce cans feature a red background instead of a black background to prevent any association with energy drinks, the company says. They also were designed to build brand presence and differentiation on shelf. Each variety contains a number of antioxidants and vitamins.
June 28, 2011
Rainforest Beverages LLC, Ft. Lauderdale, Fla.
Distribution: Select markets
Ingredient statement: Citrus variety: Triple filtered carbonated water, pure cane sugar, natural flavor, citric acid, ascorbic acid, tropical juice blend (guava, mango and passionfruit), green tea extract, stevia, apple extract, acai extract, panax ginseng, beta-carotene extract, ester gum.