Survey shows total category consumption highest among mature consumers
The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.
"Understanding how coffee consumption patterns vary by age is critical to a marketer's successful strategies," said NCA President and Chief Executive Officer Robert F. Nelson in a statement. "With today's widely acknowledged generational differences in temperament, attitude and behavior, it is more important than ever to custom fit marketing approaches to attract and sustain a diverse, yet loyal customer base."