Technology, marketing among highlights for drinktec 2013
Attendees at drinktec 2013, Sept. 16-20, Munich, will have the chance to learn about innovative solutions affecting the beverage market.
Earlier this year, the show’s organizer, Messe München GmbH, announced the inaugural “Innovation Flow Lounge,” a networking platform for discussing ideas and trends in beverage marketing. The new networking platform aims to bring marketing experts and technology specialists together and provide marketing themes within a forum. Various formats for discussion and action are being organized to promote communication and exchange. On each of the four days of the show, there will be a different theme at the Innovation Flow Lounge: Monday will focus on beer; Tuesday will highlight point of sale; Wednesday will address packaging; and Thursday will discuss how to successfully launch a product into the marketplace.