Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsTea and Coffee

Starbucks expands C.A.F.E. with new agronomy center in Costa Rica

Coffee company appoints new global chief marketing officer

March 19, 2013

Starbucks Coffee Co., Seattle, announced plans to expand its $70 million comprehensive ethical sourcing program with a new farming research and development center in Costa Rica. These programs are part of Starbucks’ ongoing billion-dollar commitment to ethically sourcing 100 percent of its coffee by 2015, the company says.

Starbucks has signed an agreement to purchase the Costa Rican farm through a subsidiary of Starbucks Coffee Trading Co. The terms of the purchase are not being disclosed. Upon final closing in May, Starbucks will adapt the 240-hectare farm located on the slopes of the Poas Volcano into a global agronomy center. The work happening on this farm will enable the company to expand its Coffee and Farming Equity practices (C.A.F.E.), an ethical sourcing model developed in partnership with Conservation International, Arlington, Va., that ensures coffee quality while promoting social, environmental and economic standards.

In addition to supporting resiliency for farmers around the world, this farm also will influence the development of coffee varietals based on the insight offered through soil management processes.

“This investment, and the cumulative impact it will have when combined with programs we have put into place over the last 40 years, will support the resiliency of coffee farmers and their families as well as the 1 million people that represent our collective coffee supply chain,” said Howard Schultz, Starbucks chairman, president and chief executive officer, in a statement. “It also opens up an opportunity for Starbucks to innovate with proprietary coffee varietals that can support the development of future blends.”

In total, Starbucks has invested more than $70 million in collaborative farmer programs and activities during the last 40 years, which include C.A.F.E. practices, farmer support centers, farmer loans and forest carbon projects. All of these integrated programs support improving farmer livelihoods and a long-term supply of high-quality coffee for the industry. This new facility will build on the work currently happening at five farmer support centers worldwide in Rwanda, Tanzania, Colombia, China and Costa Rica.

Starbucks farmer support centers are home to agronomists and quality experts working directly with farmers to provide support in growing high-quality Arabica coffee. By providing farmers with expertise and training in soil management, field-crop production and milling processes, these practices can improve the quality and size of the harvest, the company says. The varied elevation of the farm will allow the agronomists to test responsible growing practices while ensuring robust biological diversity, it says. The research discoveries and best practices from this work will inform growing principles for farmers around the world, it adds.

“The convergence of climate change and ecosystem deterioration creates stress on the ability of farmers to produce crops,” said Peter Seligmann, chairman and chief executive officer of Conservation International, in a statement. “The work of Starbucks over the last several years to address many of these issues facing coffee producers — including the environmental, economic and social development of coffee production — is very impressive. The opportunity this continued investment brings will ensure the most innovative resources are brought to bear for sustainability and resilience across all farming communities.”

In 2008, Starbucks and Conservation International began conducting impact assessments of C.A.F.E. practices on coffee farmers and communities, and in 2012 they aggregated the year-over-year performance impact. For example, on average, farmers employing C.A.F.E. practices saw 98 percent of farms maintaining or improving soil fertility, and 100 percent of school-age children on smallholder farms were able to attend school. Of the 545 million pounds of coffee purchased by Starbucks in fiscal year 2012 across 29 countries, 93 percent was ethically sourced, the company says.

In other news, Starbucks appointed Sharon Rothstein as global chief marketing officer. Rothstein will report to Schultz and serve on Starbucks’ senior leadership team. She will steward the Starbucks brand as well as the company’s portfolio of emerging brands, including Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.
 

KEYWORDS: Arabica coffee coffee

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Starbucks Logo

    Starbucks expands offerings in cold coffee market

    See More
  • Starbucks Delivery

    Starbucks Delivers expands in US

    See More
  • New Products Take Center Stage in Dallas

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Opportunities in the Americas Spirits Sector

See More Products

Events

View AllSubmit An Event
  • October 16, 2025

    Fueling Growth in RTD Coffee: Unlocking New Opportunities with Cartons

    On Demand Whether you're already in the RTD space or looking to enter it, this session will equip you with the insights and resources to fuel your brand’s success — today and into the future.
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing