Sparkling wine sales explode during Valentine’s Day week, research shows
Research from market research firm Nielsen, New York, found that U.S. consumers love to indulge their sweethearts on Valentine’s Day — especially with specialty beverages.
The market research firm predicts that more than 2 million bottles of sparkling wine will be sold this week. In fact, the week of Valentine’s Day is the No. 1 week for sparkling Moscato sales, it says.