No matter what your beverage of choice is, consumers are at no loss for options. As SKU proliferation continues to grow, consumers welcome new brands, formats and flavors. One segment that has experienced the benefits of flavor trends is the spirits category — particularly vodka.

According to Chicago-based Technomic’s “Special Trends in Adult Beverage (TAB) Report: Vodka Category Close-up,” flavored vodka experienced a 23.3 percent gain in total U.S. vodka volume in 2011, which propelled the segment to account for more than one-quarter of total U.S. vodka volume in that time period. Flavored vodka increased by 3.3 million 9-liter cases in 2011 to rank among the fastest-growing segments of the spirits industry, the report reveals.