Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans. The company’s decision to transition from 10-ounce glass bottles to 16-ounce aluminum cans was a result of consumer demand for a larger size with a more portable packaging option, it says. The new can features cold-activated graphics that use thermochromic ink from Chromatic Technologies Inc. When the cans reach a temperature of 45 degrees Fahrenheit, the bubbles on the can change from white to blue, indicating that the beverage inside is at the optimal temperature for drinking, the company says.
HiBall's cold-activated graphics
April 16, 2012