People of all ages know by now that fiber is “good for you,” and that they should be consuming more of it. A new study from Tate & Lyle, Decatur, Ill., revealed that nearly 90 percent of Americans believe that their digestive health is a top priority, and that consumers are interested in buying products with a “nutritional punch” of fiber.
Many shoppers are already scanning supermarket shelves for whole grain products, choosing “heart healthy” fiber-rich cereals and breads, and checking nutrition labels for dietary fiber values. Some are seeking gut-friendly prebiotic products to boost their digestive health and using supplement powder mixes that provide added servings of fiber to their diets.