Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand. The bottles now feature a customizable pressure-sensitive label. Incorporating metal activation technology, extensive testing was required to investigate accidental activation and abrasion problems. The end result features an exclusive area of the label on which consumers can customize their bottle by using a coin or key to write a message or draw an image.
November 16, 2011