Packaging News: New graphics introduced by Domino wine, Cascal soda and RealBeanz coffee
Modernized packaging
DFV Wines is re-launching its traditionally packaged Delicato brand into a new modern package called Domino. The change marks a shift toward innovation at DFV Wines and reflects the company’s steady growth, it says. As consumers gravitate toward more contemporary brands, the Indelicato family felt that the time was right to refresh Delicato’s packaging and positioning, the company says. The DFV Wines marketing team chose a retro, yet contemporary style that was designed to appeal to both the brand’s current customers: baby boomers, as well as the growing demographic for wine: millennials.
Canning convenience
Previously available in designer glass bottles, Cascal fermented soda now is available in cans. The can transition also has heralded the introduction of three new blends: Bright Citrus, Berry Cassis and Fresh Tropical. The brand’s existing Crisp White and Ripe Rouge varieties also are available in cans.
Nostalgic bottles
After receiving feedback from focus groups after the brand’s initial rollout, RealBeanz reworked its packaging, the shape of which was inspired by old milk bottles. As a result, approval ratings increased from the 60 to 70 percent range to the 80 to 90 percent range, the company says. RealBeanz also altered its flavor, coffee and sweetness profiles.
Interactive label
Anheuser-Busch InBev joined forces with Spear to introduce an interactive label for its Bud Light brand. The bottles now feature a customizable pressure-sensitive label. Incorporating metal activation technology, extensive testing was required to investigate accidental activation and abrasion problems. The end result features an exclusive area of the label on which consumers can customize their bottle by using a coin or key to write a message or draw an image.
Artistic can
Bomb Lager, a new craft beer from Bomb Beer, has launched in Rexam 12-ounce cans. Bomb Lager is committed to building a brand that embodies artistic expression and creativity, as well as easy drinking, the company says. Every production of Bomb Lager will feature a new can design developed by a local street artist. New York City’s East Village artist Billy Miller came up with the graphics for the inaugural can. Bomb Beer Co. chose to launch its beer in aluminum cans because they offer the best canvas to display the artwork that is a key part of its brand, it says. In addition, cans completely block out light, which helps beer stay fresh longer, are more widely accepted at outdoor venues and are the most sustainable choice with a recycle rate at more than double any other beverage package, it adds.
New bottles
Coupled with its Big Apple campaign, the FRS Co. partnered with multi-faceted entertainer Nick Cannon to promote the debut of all-natural Healthy Protein and Healthy Energy beverages in sleek, recyclable and resealable bottles. The FRS Healthy Energy product offerings will be available in resealable bottles and sleek recyclable cans in a variety of flavors and formulations.
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